Monthly content production offers in Dubai include AED 4,900 for five Reels plus photos and packages from AED 8,000 for a larger supply of videos and photography. These are examples from a small sample of publicly advertised packages reviewed in September 2026, not a market-wide average. Some retainers combine video and photography, some supply video only, and others extend into account management. Their prices cover different work.
The budget that matters is the cost of supplying the material your business needs each month. More files do not necessarily solve a shortage of the right videos, product images or timely updates.
What the advertised monthly prices include
The AED 4,900 example lists five Reels plus photos and two production sessions totalling five hours. The AED 8,000 starting retainer lists two shoot days, 12–16 Reels or TikToks and 100 or more photo selects per month. The latter excludes applicable VAT; confirm the tax treatment and final total in any quote. Monthly video and photo packages, monthly content retainer pricing.
Compare these mixed video-and-photo packages against the material you actually need, rather than treating their fees as a price for any monthly content brief.
A Lunasol starting point for regular video
Lunasol's actor-led Reels plan costs AED 2,000 per month for five finished Reels for organic use on your own social channels, with an English- or Arabic-speaking actor, studio recording, filming and editing included. Higher-volume packages are available. Lunasol's video production plans.
This can suit a business that needs a regular series of service explanations, useful answers or presenter-led messages without the owner appearing on camera. The actor, recording setup and editing are coordinated within one production service.
Treat it as the video part of your content budget. Photography, graphics and account management are not included in those five Reels. The base production uses recording-ready client scripts; scriptwriting can be added.
Work out how much new content you actually need
Start with next month's content plan, then check what you already have. Keep videos, photographs and designed posts in separate counts: a folder of product photos does not automatically contain finished carousel designs.
For example, imagine a business plans five videos and seven graphic or carousel posts for the coming month. It has three current, approved graphics it can reuse, but no suitable videos ready.
| Content type | Planned for the month | Suitable finished material already available | New material needed |
|---|---|---|---|
| Videos | 5 | 0 | 5 |
| Graphic or carousel posts | 7 | 3 | 4 |
| Total | 12 | 3 | 9 |
The business needs nine new finished pieces to support twelve planned posts. Buying twelve new pieces would overlook the three it already has. Buying only five videos would still leave four graphics to produce.
Lunasol's five-Reel package could cover the video quantity if the subjects suit its actor-led studio format and the agreed scope. The four new graphics still need a budget or available team capacity. AED 2,000 is the video production fee in that example, not the total cost of creating and running the month's social presence.
This calculation is useful because it reveals the actual gap before you choose a package. Recheck that existing material is accurate, suitable for the planned use and cleared for reuse. An old offer or outdated product image should not count as ready simply because the file exists.
Count assets, versions and posts separately
One video published on Instagram and Facebook remains one creative asset, even though it appears in two places. A second language version or a substantially different edit can add work without adding a completely new topic.
Ask for a clear description of the finished output:
- Videos: new recordings, edits from your footage or clips taken from longer recordings.
- Photography: the usable edited images you will receive, rather than every captured frame.
- Graphics and carousels: finished designs, including the agreed number of slides where relevant.
- Text: distinguish subtitles inside a video from the written caption accompanying the post.
You do not need every format every month. The aim is to buy a useful mix rather than divide a bundle fee by a large, mixed “content pieces” total.
What changes the recurring production budget?
How often the business needs fresh footage
A planned series of service explanations may be practical to record together. A showroom with changing stock, a restaurant introducing new dishes or a business opening another location may need filming at different points in the month.
Match the capture schedule to when the information and products will be ready. A monthly fee does not automatically provide filming whenever something happens. Identify the scheduled sessions and how work between them will be handled.
For Dubai location shoots, agree who handles the required filming-permit arrangement, any private-location no-objection certificate and the associated fees. DFTC filming guidance. If filming requires staff, products or a quiet area of the business, plan their availability too.
The material your team can reliably supply
Existing footage can reduce the amount of new recording you need, provided it is suitable for the planned edit. That still leaves the work of selecting, editing and preparing it for publication.
Be realistic about what the team can provide every month. A lower fee based on client-supplied footage is useful only when someone can consistently capture and deliver that footage. It does not necessarily require a spokesperson: product demonstrations, service footage and other suitable material may do the job.
Language versions and intended use
Identify the language requirements of the finished content before production. Spoken performance, on-screen wording, subtitles and post copy need their own decisions. Do not assume that every additional version is just a quick caption change.
Also say whether the material is for organic publishing, paid advertising or both. Confirm that the agreed rights cover the intended use of the presenter, music and other third-party material. Production fees and advertising media spend are separate costs.
Work that changes after approval
Build the month around information the business can approve. If prices, offers or product details change after recording, the update may require more than replacing the post caption.
Ask how extra edits, additional filming and changes outside the agreed scope are priced. Confirm any applicable VAT before approving the monthly total. The useful number is the price of your required work, including necessary additions.
Avoid paying for content you cannot use
Review what happened to the last batch before increasing the next one.
If finished videos are sitting unpublished, identify why. Perhaps the business has not approved them, the supporting copy is missing or nobody owns scheduling. A larger production allowance will not by itself finish those tasks.
If the team publishes the material but repeatedly lacks product demonstrations, buying more presenter explanations may leave the same gap. Change the content mix or filming brief.
If suitable assets run out while the agreed plan still has useful topics to cover, additional production capacity may make sense. Choose the increase around the missing format and subject, rather than a headline promise of “more content”.
This keeps cost control connected to usable output. It also helps distinguish a production shortage from work that needs a clearer owner inside the business.
Keep content production and account management clear
A content service can deliver finished files for your team to use. Running the accounts adds responsibilities such as scheduling, publishing and responding within an agreed scope. Confirm which side owns those tasks before committing to a recurring production budget.
Lunasol can provide actor-led content production and, when commissioned, connect it with social media management and paid advertising. That gives businesses a way to coordinate the material and its use through one team, while defining the services they actually need. Explore Lunasol's connected marketing services.
Build a monthly brief around the missing work
To get a useful quote, tell Lunasol which new videos and other assets you need, what suitable material already exists, who can supply business information and whether filming needs to happen at your premises. Include the required languages, intended usage and who will publish the finished work.
Build your video brief with Lunasol. Bring the asset-gap calculation above: it gives the production team a concrete list to scope and keeps the budget tied to work you will use.