Social media management in Dubai typically includes content planning, creating posts, writing captions, scheduling and publishing, and reviewing performance. Community management, filming, actors and paid advertising need to be specified in the package. Full customer service is not automatically included and should be defined separately. A list of platforms alone does not tell you how much work the agency will take off your hands.
A clear package tells you who turns your business updates into content, gets it published and handles the response.
At Lunasol, social media packages connect planning, content production, publishing and first-line community management. You can supply footage for us to edit, or choose a package with filming in Dubai. Here is what that means in practice and where to look closely when comparing proposals.
What should the service cover?
Use these seven areas to understand a proposal. The scope should name the work and the deliverables, rather than simply promise to “manage your social media”.
| Service area | What you should receive | What to clarify |
|---|---|---|
| Strategy and planning | Agreed audience, content themes and a monthly calendar | Which business priorities will the content support? |
| Content creation | The agreed videos, graphics, carousels and Stories | Who supplies footage, writes scripts and appears on camera? |
| Copy and publishing | Captions and scheduled posts on named channels | Which languages and platform adaptations are included? |
| Community management | Replies to routine comments and messages | What are the coverage hours, limits and handoff rules? |
| Reporting | A performance review with recommended next steps | What will change as a result of the findings? |
| Coordination | A clear process for access, approvals and feedback | What does your team need to provide, and when? |
| Account ownership & access | Clear admin access and ownership arrangements | Who owns the accounts, content and access if the relationship ends? |
Planning should start with your business
A calendar should reflect what you sell, who you want to reach and what customers need to understand before enquiring. Useful topics might include demonstrations, answers to common questions, explanations of your service and current offers.
For a Dubai business, practical details belong in that plan: which branch or location is featured, whether an offer applies there, and which language the customer needs. If opening hours or promotions change around a holiday, agree the updated information before posts are scheduled.
Lunasol’s social packages include an initial audit, content themes, a monthly calendar and hooks or scripts for the included short videos. Essential also includes a recording guide for businesses supplying their own footage. Growth and Authority add production planning, including moodboards and shot lists.
Content creation should explain how footage gets made
“Videos included” can mean editing clips you record or planning and filming new footage. These remove different amounts of work from your team. Some published Dubai packages list video recording as an add-on, even when video content appears in the base offer.
At Lunasol, Essential uses client-supplied footage. Growth includes one filming session of up to four hours per month at one Dubai location. Authority includes two sessions of up to four hours each, across up to two Dubai locations.
An actor or presenter is optional with Growth and Authority, so the owner does not have to appear on camera. Studio or paid venue costs are separate. This gives you a practical choice: use your own spokesperson, or add talent to present your approved message.
Publishing should name the channels and language
The proposal should identify the accounts being managed and explain how content will be adapted for them. Ask whether the headline quantity means original pieces of content or the number of times those pieces will be published across different accounts.
Lunasol’s Essential package covers Instagram and Facebook. Growth adds one selected channel, and Authority adds two. Copywriting is in one language; an additional language is priced separately.
If you need English and Arabic, specify whether that means translated captions, subtitles, separate spoken videos or replies in both languages. Those are different tasks, so “bilingual” needs a clear brief.
What a month of Lunasol management includes
The Growth social media package is AED 6,000 per month, excluding VAT. It is a useful example of a package that combines production and account management:
- Planning: a monthly calendar, 12 hooks or scripts, a moodboard and a shot list.
- Filming: one session of up to four hours at one Dubai location.
- Feed content: 12 short videos of up to 45 seconds each, plus eight static posts or carousels.
- Stories: at least one original Story frame daily, with relevant mention reposts additional to that allowance.
- Finishing and publishing: editing, captions, Reel covers, copywriting in one language, two consolidated revision rounds per asset, scheduling and adaptation for Instagram, Facebook and one selected channel.
- Community care: first-line replies to routine comments and messages using your approved FAQ, with daily coverage from 08:00 to 22:00 and a reply time of up to two hours during those hours. Up to 300 inbound conversation threads are included per month.
- Reporting: a monthly performance report with actions and a 60-minute optimisation call.
The content count matters. Twelve videos plus eight static posts or carousels means 20 original feed assets in the monthly package, adapted across the included channels. It does not mean 20 new assets for every channel.
A Story frame is one published screen. A sequence containing three screens uses three frames. For Growth, a 30-day month includes at least 30 original Story frames; reposting a customer's mention does not replace that original content allowance.
Who answers enquiries, and who closes the sale?
Community management needs a clear boundary between routine replies and work that requires someone inside your business.
Lunasol handles first-line comments and routine direct messages using a client-approved FAQ. Complex enquiries, complaints, sales qualification, bookings, order support and customer service cases are passed to your team.
For example, an approved answer to “Where are you located?” can be handled through community management. A request to confirm availability and book an appointment needs your booking team. Decide who receives that enquiry and who follows it up.
Before starting, agree coverage hours, reply times, conversation limits and the person responsible for escalations. A posting schedule should never leave your team unsure who is answering prospective customers.
What is separate from social media management?
Paid advertising and the media budget
Publishing content and running paid campaigns are different scopes. A social management fee should not be assumed to include campaign management or the money paid to an advertising platform.
Lunasol offers paid advertising management separately, covering campaign strategy, setup, targeting, budget management, optimisation and reporting. Media spend is paid directly by the client through client-owned advertising accounts.
The practical advantage is that Lunasol can manage your organic content and paid advertising together when both are commissioned. New filming for advertising is priced separately.
Talent and production extras
An included shoot has an agreed duration and location allowance. It does not automatically include every production expense.
For Lunasol’s social packages, actors or presenters, studios or paid venues, permits, specialist crew, dedicated photography, travel outside Dubai and raw footage delivery are priced separately. Extra assets, additional revision rounds and reshoots are also outside the included allowances.
If your main obstacle is appearing on camera, say so at the start. Adding a presenter to Growth or Authority can solve that problem while keeping planning, filming, editing and publishing with Lunasol.
What does your business still need to do?
You should be able to delegate the agreed work without becoming a daily content coordinator. Your business still supplies the information and decisions only it can provide.
Prepare account access, brand materials, accurate service details, current offers and answers to common customer questions. Nominate one person to approve content and consolidate feedback. If filming happens at your premises, arrange access and make the agreed people or products available.
Before supplying customer images, testimonials or footage featuring other people, confirm permission to use them for the planned content. Tell the team if a promotion or claim needs approval within your business before publication.
The division is straightforward: Lunasol manages the agreed content and accounts; your team keeps business information accurate, approves the message and handles the enquiries that need its expertise.
What should the monthly report help you decide?
A useful report helps you choose what to make next. Ask which topics attracted attention, which posts prompted useful questions and which messages suggest customers need a clearer explanation.
Keep content performance and sales outcomes distinct. Views, interactions and enquiries answer different questions; a sale also depends on what happens after the enquiry reaches your team.
Lunasol includes performance reporting and review calls in its social packages. Use that review to connect content decisions with the questions your business is hearing from customers.
Choose a package around the work you want to hand over
If your team can reliably record footage, a package built around planning, editing and publishing may be enough. If recording keeps getting postponed, included filming removes a separate task from your team's schedule. If nobody wants to present, ask for an actor option.
Lunasol brings those choices into a defined service: content planning, short videos, graphics, Stories, publishing, routine community replies and reporting, with Dubai filming available from Growth upward.
Talk to Lunasol about social media management. Tell us which channels you use, whether you can supply footage and who can appear on camera. We can match the package to the work you want to hand over.
Written by LunaSol