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Support new instructions and long-term client relationships

Build a long-term source of enquiries through Google’s unpaid search results. We focus on your priority practice areas and target clients, supporting individual matters, advisory projects and ongoing legal support.

Attract enquiries that fit your practice

We help the right clients find the right practice and lawyer at your firm. For employment law, we make clear whether you advise employers, employees or both. For family law, we introduce the lawyers handling private matters.

Reach businesses looking for ongoing legal support

We make your work on contracts, commercial advice and legal retainers easier to find, where these are part of your offer. Useful content helps business owners and decision-makers see how your firm can support their day-to-day operations and future projects.

Make your lawyers’ expertise easier to find

We connect partners’ profiles and published insights with their practice areas, helping prospective clients find the right expertise. This supports recognition for established teams, a new partner or a practice your firm is developing.

Monthly law firm SEO services

Our search engine optimization service combines practice content, local search and website improvements. Lunasol coordinates and carries out the work, helping prospective clients find the right service and lawyer.

Focus on the work your firm wants to attract.

We identify relevant legal searches, study competing firms and review your existing content. Priorities reflect your practices, target clients and the jurisdictions your firm actually serves.

Build useful practice pages and legal insights.

We write and improve service pages, articles and lawyer profiles. Clear descriptions show who you help, the work you handle and how a prospective client can contact the relevant team.

Strengthen your firm’s local presence.

We improve your Google Business Profile, office information and service details. Consistent business listings and support for genuine reviews help clients find and assess your firm on Google Maps.

Connect your content with the right contact.

We improve page titles, structure, internal links and technical setup within your SEO plan. Articles lead to relevant practice pages, lawyer profiles and existing enquiry options.

Make your experience clear to prospective clients.

We present verified qualifications, relevant sector experience and permitted examples of your work. The content helps clients understand your firm’s strengths before their first conversation.

Review progress by practice area.

We monitor search visibility, visits and enquiries we can trace to Google. Findings guide updates to priority pages and new content as your firm develops its team and services.

Your Lunasol team

One team to carry out your SEO

You have one point of contact coordinating your SEO, content, local search and website work. Our team makes the agreed changes and keeps you updated.

Sophie
Sophie

SEO lead.

Sets priorities for practice areas and client groups, researches competing firms and reviews progress.

Marco
Marco

Local SEO specialist.

Improves Google Maps visibility, office profiles and local information. Provides support for genuine Google reviews.

Clara
Clara

SEO content writer.

Writes practice pages, lawyer profiles and articles that explain your firm’s services clearly.

Jonas
Jonas

Web and technical support.

Implements agreed website improvements and links insights, practices, people and contact options.

Your monthly marketing plan

Build a stronger source of enquiries for your firm

Get a coordinated team to develop your content, local visibility and website. We build the SEO plan around the matters, projects and client relationships your firm wants to attract.

Research for your priority practices.

Relevant searches, competing firms and opportunities for your services and client groups.

Content that explains your expertise.

Practice pages, lawyer profiles and useful articles connected to your firm’s work.

Website improvements carried out for you.

Clear structure, useful links and technical work connecting visitors with the right team.

A consistent local presence.

Google Business Profile improvements, accurate office information and genuine review support.

Clear reporting and next priorities.

Monthly reviews of search activity and enquiries we can trace to Google, followed by ongoing improvements.

Review & improve

See which practice areas attract enquiries

Understand how search supports your firm’s business development. Reporting separates website activity, actual enquiries and later instructions where the source and outcome can be identified. We also separate searches for your firm name from searches for your services, using available Google data.

Search activity and business results
What we trackWhat it tells you
Search visibilityRelevant searches showing your website and clicks to practice pages.
Organic website visitsUnpaid search visits to services, lawyer profiles and legal insights.
Google Maps activityAvailable office profile views, website clicks, directions and call clicks.
Contact actionsClicks on calls, WhatsApp and your existing enquiry options.
Client enquiriesRecorded enquiries by practice or client type, where identifiable.
Later business outcomesConsultations, accepted matters and retainers, reviewed separately where records allow.

Choose the SEO support your firm needs

Our monthly SEO packages combine website improvements, content and local search. Choose the scope for your priority services, locations and the competition in your market.

Essential.

For one office and a focused set of services. We improve priority pages and your Google Business Profile. Includes regular SEO content, progress reporting and support for genuine Google reviews.

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Growth.

For a firm developing more practice areas or client sectors. We improve more pages and create more content. Business listings and genuine review support strengthen your local presence. We study competitors and enquiry results in more detail.

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Authority.

For larger legal websites, competitive practices or several offices. We create more content and support multiple locations. We also review your website’s technical setup, search traffic and enquiry results in more detail.

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We help you choose the package that fits your priorities and the work your website needs.

Questions

Questions about SEO for law firms

Everything you want to know before we get started.

Still have a question?
01Do you carry out the SEO work?

Yes. Lunasol identifies relevant searches, studies competitors, writes and improves content, updates your Google Business Profile and makes the agreed website changes. Regular reporting guides our next steps.

02Is Google Maps included?

Yes. Local SEO includes Google Business Profile improvements, office information and review support, connected with your firm’s relevant service pages.

03Can we focus on particular practice areas?

Yes. We prioritise the matters, client groups and jurisdictions your firm serves, with content linked to the lawyers working in those areas.

04Can SEO support both private clients and business clients?

Yes. We can develop separate content for individual matters, business projects and ongoing legal support, according to your firm’s actual services.

05Can you work with our existing articles and lawyer profiles?

Yes. We improve useful existing content, organise it around relevant practices and connect it with the right profiles and contact options.

06Can SEO work alongside Google Ads?

Yes. Google Ads provides paid visibility, while SEO builds your presence in organic search over time. Both can support enquiries for your priority services. Explore Google Ads.

07How does SEO work with AI Search Optimization?

SEO strengthens your website and its visibility on Google. The same foundations help Google use your content in its AI answers. Our separate AI Search Optimization service focuses on how your business appears in AI answers, including ChatGPT. Explore AI Search Optimization.

08How do enquiries relate to new instructions?

We report search visits, contact activity and enquiries we can trace to Google. Consultations, accepted instructions and retainers are separate outcomes, reviewed where firm records allow.

LET’S WORK TOGETHER

Your next chapter
starts here.

Tell us about your business and what you want to achieve. We’ll help you plan the next step.

YOUR ENQUIRY

Law Firms

One team. One point of contact.

What would you like to grow?

Share a few details and we’ll get back to you. Fields marked * are required.

We’ll use your details to respond to your enquiry and discuss your project. For questions about your information, email [email protected].

Help your next client find the right lawyer at your firm

Make your practice areas and expertise easier to find on Google. Let’s build an SEO plan around the work your firm wants to win.

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