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Bring more relevant enquiries to your firm

Use paid Google Search ads to reach prospective clients looking for your legal services. Campaigns reflect your chosen practice areas, the people and businesses you advise, and the work you want more of.

Attract enquiries for your chosen practice areas

We focus ads on the matters your firm handles, such as property, employment or family law. An employment campaign, for example, can focus on employers, employees or both, according to your practice.

Grow enquiries for business advice and ongoing support

Reach businesses looking for help with contracts, corporate matters or a legal retainer. We promote your advisory services and lead prospective clients to the relevant practice page and a clear way to contact your firm.

Attract clients for a new partner or priority practice

We build a focused campaign for the legal services you want to grow. Ads lead to existing practice pages or lawyer profiles, helping prospective clients understand your expertise and contact the right team.

Monthly Google Ads management for law firms

Our pay-per-click (PPC) service covers Google Search strategy, campaign setup and ongoing management. Lunasol carries out the work, focusing on enquiries for your chosen practices and client types.

Research around your practices and clients.

We study relevant legal-service searches, competing advertisers and your markets. Your campaign plan reflects the matters, advisory work and business relationships you want to grow.

Campaigns and ads for your legal services.

We set up the account, organise keywords and campaigns, and write clear ads. Messages reflect your practice areas, client types and the services your firm provides.

Budget focused on your practice priorities.

We manage targeting, bids and spend across your chosen practices and markets. Campaign results help us decide which practice areas to prioritise.

Relevant information and a clear way to contact you.

We match ads with existing practice pages or lawyer profiles and check how calls, forms and WhatsApp clicks are recorded. Prospective clients can explore your services and contact your firm.

Regular campaign improvements.

We review searches, ads and spending, then refine keywords, messages and targeting. Enquiry patterns help us improve the campaign's focus on your practices and client priorities.

Clear updates on work and results.

You receive a live dashboard, a weekly written update and a monthly report. We explain campaign activity, enquiries linked to your ads and the next improvements.

Your Lunasol team

One contact. A team to run your campaigns.

Your Account Lead coordinates the work and keeps you updated. You have specialist support for campaign decisions, search research and ad writing.

Lukas
Lukas

Account Lead.

Your main contact, coordinating priorities, campaign work and updates.

Sophie
Sophie

Google Ads Specialist.

Builds and manages your Search campaigns, targeting and budget. Reviews results and makes ongoing improvements.

Clara
Clara

Ad Copy and Search Support.

Researches relevant searches and writes clear ads for the services you want to promote.

Jonas
Jonas

Web and Tracking Support.

Checks how calls, forms and WhatsApp clicks are recorded and advises on landing pages. Additional page or tracking work can be arranged where needed.

Your monthly marketing plan

Get a Google Ads team focused on your law firm

Attract prospective clients for your chosen practice areas and advisory services. Lunasol plans, builds and manages your Search campaigns, with one contact coordinating the work.

Research for your practices and clients.

Relevant searches, competing advertisers and priorities for individual matters, business advice and ongoing support.

Account setup, campaigns and written ads.

Campaign structure, keywords and messages matched to your legal services and the clients you want to attract.

Managed targeting and advertising budget.

Location settings, bids and regular adjustments for your practice priorities and campaign results.

Relevant information and a clear way to contact you.

Existing practice pages or lawyer profiles and contact options, with a check of how calls, forms and WhatsApp clicks are recorded.

Continued improvements and reporting.

Campaign monitoring, a live dashboard, a weekly written update and a monthly report.

Review & improve

See which campaigns bring enquiries to your practice

We compare enquiries and their cost by practice where data allows. This helps us focus your budget on the work you want. Consultations, new matters and ongoing client agreements are reviewed separately using available records.

Campaign activity and business results
What we reviewWhat it tells you
Searches and ad visibilityHow campaigns reach people and businesses looking for your legal services.
Clicks and spendHow budget is used across practice areas and the markets you target.
Contact actionsCalls, forms and WhatsApp clicks recorded by the agreed setup.
Legal-service enquiriesReceived contacts linked to ads, with practice and client type where available.
ConsultationsBooked and held consultations, recorded as separate stages where data is available.
Agreed engagementsNew matters and ongoing client agreements, reviewed separately using available business records.

From your business goals to a managed campaign

Your campaign moves from research to launch, then regular improvements.

1. Choose the right focus.

We research your market and set priorities for the campaign.

2. Build and launch.

We prepare your Search ads, targeting and budget, and check how enquiries are measured.

3. Keep improving.

We review results, adjust the campaigns and explain the next steps.

The same team carries the plan through into ongoing campaign management.

Questions

Questions about Google Ads for law firms

Everything you want to know before we get started.

Still have a question?
01Do you build and manage the campaigns?

Yes. Lunasol handles your Google Search campaigns from planning and setup to ongoing management, with one contact and regular updates.

02Can we focus on particular practice areas?

Yes. We can prioritise selected practices and the clients they serve. Campaigns reflect your services, including whether an employment practice advises employers, employees or both.

03Can you help us attract ongoing business clients?

Yes. We can promote your corporate advisory and legal-retainer services. Ads lead businesses to the relevant practice pages and a clear way to discuss ongoing support.

04Can you promote a new partner or practice?

Yes. We can focus campaigns on the legal services you want to grow. Relevant ads can lead to existing practice pages or lawyer profiles that explain the team's expertise.

05Can you create a page for our campaign?

Yes. Landing page creation or improvement is an additional service. A focused page can explain a practice, present your lawyers' relevant experience and guide prospective clients to contact your firm.

06Can Google Ads work alongside SEO?

Yes. Search ads provide paid visibility once campaigns are live. SEO builds your organic search presence over time. Lunasol offers SEO separately to support your law firm's wider visibility.

07Can you advertise our firm on other channels?

Yes. Wider Google campaigns and Meta advertising can be discussed as additional services. This service starts with managed Google Search campaigns.

08How do you measure enquiries and new-client results?

We report campaign activity and enquiries linked to your ads. Consultations, new matters and ongoing client agreements are reviewed separately where business records allow.

LET’S WORK TOGETHER

Your next chapter
starts here.

Tell us about your business and what you want to achieve. We’ll help you plan the next step.

YOUR ENQUIRY

Law Firms

One team. One point of contact.

What would you like to grow?

Share a few details and we’ll get back to you. Fields marked * are required.

We’ll use your details to respond to your enquiry and discuss your project. For questions about your information, email [email protected].

Help your next client find your law firm

Reach people and businesses searching for your legal services. We'll discuss your practice areas and client priorities, then recommend a campaign focus.

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