How Much Does Social Media Management Cost in Dubai?

In a small sample of publicly advertised Dubai social media packages reviewed in September 2026, monthly prices ranged from approximately AED 1,250 to AED 8,000. This is a sample of available packages, not a Dubai-wide average or a ceiling. The lower-priced offers and larger Instagram packages cover different amounts of content and account support.

Your total depends on whether you supply the footage or need filming, how much original content is created, and who handles publishing and customer replies. Paid advertising and production extras can increase the bill.

Lunasol’s packages cost AED 2,500, AED 6,000 and AED 11,000 per month, excluding VAT, with clear allowances for content, channels and filming. Here is what those prices include and how to compare them with other quotes.

Lunasol’s social media management packages

Our three packages separate businesses that can supply footage from those that want us to handle filming as well as account management.

Content quantities are monthly package totals, with adaptation for the included channels. Each package includes a content calendar, scripts or hooks for the included videos, editing, captions, publishing, reporting and review calls. Short videos are up to 45 seconds, and copywriting is in one language.

A Story frame is one published screen, such as a photo, graphic or short clip. Growth and Authority also include reposting relevant tags and mentions in addition to the original Story allowance.

Essential: when you can record your own footage

At AED 2,500 per month, Essential suits a business with someone available to appear on camera. We provide eight hooks or scripts and a recording guide, then edit your footage into eight short videos alongside eight static posts or carousels.

You handle recording. We handle the agreed content planning, editing and publishing for Instagram and Facebook. It is a practical way to control costs without taking on the whole social media workload yourself.

Growth: when you want filming included

At AED 6,000 per month, Growth adds a monthly filming session in Dubai, increases the output to 12 short videos and eight static posts or carousels, and includes daily original Stories.

This is the natural step up when recording content keeps getting postponed or you want production and publishing managed together. The filming session is included; an actor, studio or paid venue is priced separately.

Authority: when you need more content and channel coverage

At AED 11,000 per month, Authority includes 20 short videos, 12 static posts or carousels and at least two original Story frames daily. Two filming sessions allow production across up to two Dubai locations.

Choose this level when you have enough offers, topics and activity to use the additional output. A higher content volume should serve a clear business need.

Why Dubai social media quotes vary so much

“Social media management” can describe quite different jobs.

Some lower-priced packages cover a limited publishing schedule, graphics, captions and basic community management. A package can include Reels without including a shoot: some published offers list video recording as an add-on. Compare the actual filming allowance rather than assuming it is included in the monthly fee.

The biggest differences to look for are:

• Content supplied versus content created. Editing your existing footage involves different work from planning and filming new material.
• Original assets versus cross-posting. Ten pieces published on two channels are still ten original pieces. Ask how each quote counts its output.
• Studio versus location filming. A presenter explaining your service needs a different production brief from a shoot covering your restaurant, showroom or properties.
• One language versus several. English and Arabic versions can require separate scripts, delivery, subtitles and customer replies. Specify which versions you need.
• Publishing versus customer support. Scheduling posts, answering routine questions and managing bookings are different responsibilities.

At Lunasol, community management covers routine comments and messages using your approved FAQ. Essential includes weekday support for up to 100 conversation threads per month; Growth and Authority include daily support for up to 300 and 700 respectively. Complex enquiries, complaints, bookings, sales qualification and customer-service cases go to your team.

That boundary matters when assessing value. A package should make it clear both what the agency handles and what your business still needs to do.

Do you need to appear on camera?

You can use a Lunasol actor if you do not want to present the videos yourself. For the social media packages, the actor add-on is AED 2,500 for Growth or AED 3,500 for Authority, bringing the monthly package fees to AED 8,500 and AED 14,500 respectively, excluding VAT. Studio or paid venue costs remain separate.

This lets you delegate on-camera presentation alongside the production work. You still provide accurate information about the business and approve the content.

Is advertising included in social media management?

Paid campaign management and advertising spend are separate from Lunasol’s social media retainers. Publishing content on your accounts does not include paying to distribute ads.

Our standalone paid advertising management starts at AED 3,000 per month, excluding VAT, for one advertising channel, such as Meta Ads, managing up to AED 15,000 in monthly ad spend. Facebook and Instagram advertising together count as one Meta channel. The advertising budget itself is paid separately by you through your own ad account.

For example, choosing Social Growth at AED 6,000 and Ads Essential at AED 3,000 gives you AED 9,000 in monthly agency fees, excluding VAT. If you allocate an illustrative AED 5,000 to advertising, the combined budget is AED 14,000 before applicable VAT, any setup fees and additional production or other extras. The AED 5,000 is an example, not a required or recommended ad budget.

What other costs should you allow for?

For Lunasol’s social media packages, separately priced items include actors, studio or paid venue hire, permits, specialist crew, dedicated photography, travel outside Dubai, extra languages and raw footage delivery. Extra content, additional revisions and reshoots can also change the total.

Before accepting any proposal, ask for two figures:

1. The amount payable to start, including any setup fees.
2. The recurring monthly total, including the extras you actually need.

Use the same filming, language and publishing brief when requesting different quotes. Do not add production costs twice when they are already included, and do not assume an editing allowance covers filming.

For example, Growth’s AED 6,000 fee already includes its specified Dubai filming session. You would add relevant extras such as an actor or paid location, rather than automatically budgeting for another crew to produce the same included content.

Which option gives your business better value?

A freelancer can still be a good fit for a narrow task, such as editing supplied footage. An in-house person may suit a business that needs someone present throughout the working day. In either case, identify who covers production, publishing and replies when those responsibilities fall outside that person’s role.

Lunasol’s advantage is the ability to coordinate the content plan, production and social media management through one agency, with an actor available when you do not want to appear on camera. You can choose the level of involvement that fits your business rather than buying a posting schedule and discovering you still need to arrange every shoot.

Judge the service by the quality and consistency of the work, the workload it removes and relevant enquiries or bookings where they can be tracked. More posts alone do not establish better value.

Build your social media plan with Lunasol

Tell us which channels you need, whether you can supply footage and who will appear on camera. Talk to Lunasol about your social media package and we can scope the content, filming, account management and any advertising together, with a clear monthly total.