Bring attention to the right services
Focus the plan on the services, products or locations you want to develop. We choose topics and messages that help the right audience understand their value.
Social Media Strategy in Dubai
Reach the right customers with a clear plan for your social media.
Lunasol plans who your social content should reach, what to say and which formats to use. We create and publish the content, handle routine replies and improve the plan through our managed social media service.
Focus social media on the business you want to grow
Build a reason to keep following
Useful advice, relevant stories and recurring content give people more than a list of offers. The strategy considers what customers care about between buying decisions too.
Make the plan practical to deliver
Ideas connect to scripts, designs, filming and the publishing calendar. The team planning the work stays involved as the content is made and reviewed.
Plan for new customers and regulars
We choose topics for the people you want to reach: useful introductions for new audiences and relevant updates for existing customers.
A new service may need a short explanation and demonstration. A familiar service may benefit from practical tips, examples of the work or a new reason to visit.
What your social media strategy puts in place
Clear priorities
We identify what the content should support now, such as a service launch, a new location, a collection or ongoing enquiries for a core offer.
Recurring topics your audience can recognise
We organise themes such as practical advice, demonstrations, team expertise and service updates. Each theme has a clear audience and role in your account.
Channels and formats
We select the channels in your management plan and match the material to them. A demonstration may need a short video; a detailed explanation may work better as a carousel.
A way to review progress
We decide what to look for in the available performance data. Views, responses, website visits and enquiries answer different questions about how the content is working.
Plan content around launches and ongoing services
For a new location, we can plan an introduction, a look at the experience and practical visit information. The pieces work together in the calendar.
For an established service, useful advice, real work and customer questions keep the subject interesting between promotional posts.
Give people reasons to watch, follow and contact you
Give new people something worth seeing
We develop topics that connect with customer interests and everyday situations. The opening should make the relevance clear quickly.
Help people get to know the business
Team introductions, practical explanations and the work itself help customers understand what to expect and who they would be choosing.
Make contact easy when it fits
Service and promotional posts use an appropriate next step, such as visiting a page, making an enquiry or exploring an offer. Helpful content can also stand on its own.
A strategy the content team can put into practice
The calendar connects each idea with the copy, design or filming it needs. Our specialists work from the same priorities, so the message carries through to the finished post.
Production can use suitable existing material or filming in your social plan. The owner does not need to appear on camera; content can feature the business, products or team, with an English-speaking presenter available as an option.
A social media strategy that guides the work each month
Review the account and business priorities
We look at current content, audience response and the services you want to grow. We use that review to choose where the next month needs more attention.
Develop the next topics
We use the account review to choose subjects for new customers, existing followers and the services being promoted. Each topic has a clear audience and message.
Build the content calendar
We turn the priorities into topics, formats, captions and filming plans for the selected channels. The calendar connects everyday content with launches, events and seasonal offers.
Create, publish and manage the response
Our copy, production and social specialists put the plan into practice. We create the planned material, publish it and manage routine comments and messages through your social plan.
Improve the next set of decisions
We compare how topics and formats perform, then adjust the next calendar. Your monthly review explains the changes and the business purpose behind them.
The team connecting the plan with the work
LukasAccount & Strategy Lead
ClaraContent & AI Search Specialist
LenaSocial Media & Meta Ads Specialist
ElenaVideo Producer & Videographer
DanielDesigner & Video Editor
MarcoPR & Community Specialist
Account Manager
Your main contact for priorities, communication and coordination.
Content Strategist and Copywriter
Develops the audiences, recurring topics, captions and scripts that guide the content plan.
Social Media Manager
Connects the plan with the publishing calendar and account activity.
Production and Design Team
Turns the selected ideas into filmed, edited and designed assets.
Community Manager
Handles routine interactions and helps relevant enquiries reach your team.
See what we will improve next
We review responses to different topics, formats and messages, then explain the changes planned for the next calendar.
Views, interactions and website visits are reported separately from received enquiries. Booking or sales outcomes add context where reliable data is available.
Get a social media plan and a team to deliver it
Lunasol reviews your priorities, chooses topics and formats, builds the calendar and creates the planned content. We manage publishing, routine replies and monthly improvements, with one Account Manager coordinating the work.
Social media strategy questions
Everything you want to know before we get started.
Still have a question?01What is included in social media strategy at Lunasol?
We connect business priorities, audience interests, content topics, selected channels and performance reviews. The strategy guides the work in your managed social media plan.
02Will you create and publish the content too?
Yes. Our managed social service connects planning with content creation, publishing, routine community management and monthly reviews.
03Can you build a strategy for an existing account?
Yes. We review the existing content and available activity, then develop the next plan around your current business priorities.
04How do you choose what we should post?
We consider what your business wants to develop and what the audience will find useful or interesting. Topics can cover advice, demonstrations, team stories, updates and services.
05Can the plan support a new location or service?
Yes. We plan the introduction, service explanation, relevant visuals and contact or visit information together in your social calendar.
06Do we have to follow every trend?
We select ideas that fit your audience and business. Original topics and useful recurring formats can give the account a recognisable direction.
07Which platforms can the plan cover?
Instagram and Facebook are part of the social offering, with additional selected channels available in wider plans. We choose the mix around your audience and content needs.
08How will the strategy improve over time?
We review the available results and audience response, then adjust the next topics, formats and messages. Monthly recommendations explain what the team will do next.
LET’S WORK TOGETHER
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Social Media Strategy
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Plan your next month of social media with Lunasol
Talk to us about attracting enquiries, launching a service or reaching a new customer group. We connect those priorities with a content plan and the team to deliver it.