How the product works
Demonstrations show what the product does and where it fits into everyday life.
Help more shoppers discover your products, choose what to buy and return to your brand.
Lunasol plans, creates and publishes social content for online stores, handles routine replies and reviews performance. We connect product demonstrations, launches and brand stories with clear routes to your store.
Demonstrations show what the product does and where it fits into everyday life.
Comparisons make differences between sizes, materials, features or variants easier to understand.
Practical ideas give people a reason to save the post, return to it and explore the product.
Clear captions tell shoppers what to explore next. Profile links and other suitable platform features guide them to the relevant product or collection.
Share ideas connected to the way your customers use the products. A sports brand might explore training routines; a homeware brand could share practical ideas for different rooms.
Introduce design decisions, making processes or the team behind the range where these are part of your real story.
Connect launches, restocks and seasonal collections with the ways customers shop and use your products.
Show the product being used, including the detail that makes its purpose clear.
Introduce the new range and explain how the products fit together, with a clear route to browse.
Create readable posts that explain dimensions, fit, materials or key features relevant to the category.
Show complementary items together, from an outfit to a room setup or a daily routine.
Turn recurring questions into posts that help future shoppers make a more informed choice.
Give your audience a fuller picture of the brand through real team moments, values and customer content shared with permission.
We build the content calendar around priority ranges, launches and the interests of your shoppers.
We prepare videos, images, carousels and captions that show products clearly and reflect the brand.
We organise posts and keep the account active with content suited to each agreed platform.
We keep the profile message and relevant links aligned with the collections or offers being featured.
We handle routine comments and messages using the agreed product information, with a clear route to the right help or product page.
We review content response and available store-link activity to decide which products, explanations and formats to develop next.
Close-ups, demonstrations and practical uses put the product at the centre of the story.
Founder explanations, team expertise and existing assets can help communicate the identity behind the range.
A presenter can explain or demonstrate your products when an on-camera speaker helps. Your owner and team do not need to appear.
Build interest with the idea, use or occasion behind the collection.
Show the options and make it easy to find the relevant products in your store.
Develop new uses, comparisons and answers that give the range more than one moment of attention.
Example content plan: for a new bag range, a first post can introduce the collection. A demonstration shows what fits inside, a comparison explains the sizes, and a later post shares an everyday packing idea. Each piece gives shoppers a different reason to explore the range.

Connects the retail priorities, audience interests and publishing calendar.




Creates the visuals and demonstrations that help people understand the range.
Writes clear product stories and handles routine social conversations in your brand's voice.

Keeps content, launches and reporting organised in one place.
Lunasol handles content planning, creation, captions, publishing, profile and link updates, routine replies and performance reviews. We build the work around your products, shoppers and retail calendar.
One main contact coordinates a social presence that helps people discover the range, understand their choices and continue to your store.
We review reach, viewing, saves, shares and product questions to understand how shoppers respond. Available link and website data adds context about visits from social content.
The findings guide the next product stories, formats and calls to action. Recorded purchases are reported separately where they can be connected to the activity.
Everything you want to know before we get started.
Still have a question?We plan, create and publish organic social content, handle routine community replies and review performance. The content focuses on your range, brand and customer interests.
Yes. We connect the calendar to relevant retail moments, with content before, during and after a launch or restock.
Yes. We can use demonstrations, comparisons and practical examples to make the product and its uses easier to understand.
The plan can also include styling ideas, helpful answers, team stories and the interests your audience shares with the brand.
Product-led content can work without an on-camera speaker. Your team can feature where useful, and a Lunasol presenter is another option.
We handle routine social questions using agreed product information and guide people to the relevant product page or customer-service route.
Yes. Social Media Advertising is a separate service that can support the organic content plan with managed Facebook and Instagram campaigns.
We review content response, product questions and available visits from social links. Where purchase tracking is available, we keep those recorded actions distinct from engagement.
Yes. We plan content around the priority ranges and the different questions shoppers ask about them, while keeping the brand’s overall style consistent.
Tell us about your business and what you want to achieve. We’ll help you plan the next step.
One team. One point of contact.
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Talk to Lunasol about social media management for your online store.