Arabian Adventures is the tour operator AI names most in Dubai: in 185 of 360 answers (51%) from ChatGPT, Gemini, Google AI Mode, Google AI Overviews, Claude and Perplexity, asked 16 to 21 October 2026.
Arabian Adventures is named in 51% of answers, Platinum Heritage in 44%. Rayna Tours is third, with 135.
20 questions, three times each, in six AI tools
named in two answers or more
name Arabian Adventures
of the 307 businesses AI named came up in one answer only
Every business named in two answers or more, most named first. Each AI tool gave 60 answers; its column shows how many of them name the business.
Share of the 1,673 mentions of businesses named in two answers or more, by place in the ranking
| Chat assistants | Google's AI | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # | Business | Answers | Questions |  ChatGPT |  Gemini |  Claude |  Perplexity |  AI Mode | AI Overviews | Guides | Rating | Reviews |
| 1 | Arabian Adventures | 185 | 20 | 38 | 31 | 49 | 32 | 21 | 14 | 8 | 4.8 | 2,700 |
| 2 | Platinum Heritage | 159 | 17 | 35 | 33 | 33 | 24 | 28 | 6 | 7 | 4.8 | 1,400 |
| 3 | Rayna Tours | 135 | 19 | 13 | 34 | 43 | 17 | 11 | 17 | 7 | 4.2 | 1,700 |
| 4 | OceanAir Travels | 104 | 17 | 21 | 18 | 33 | 9 | 19 | 4 | 6 | 4.9 | 4,700 |
| 5 | Big Bus Tours Dubai | 65 | 13 | 16 | 19 | 12 | 3 | 10 | 5 | 2 | 4.8 | 2,700 |
| 6 | Travel Saga Tourism | 64 | 15 | – | 10 | 7 | 18 | 5 | 24 | 3 | 4.9 | 1,500 |
| 7 | Mayra Tours | 59 | 17 | – | 14 | 8 | 7 | 8 | 22 | 2 | 4.8 | 744 |
| 8 | Roar Adventure Tourism | 59 | 14 | 5 | 15 | 4 | 31 | 3 | 1 | 4 | 4.9 | 1,400 |
| 9 | Orient Tours | 50 | 16 | 11 | 3 | 20 | 12 | 3 | 1 | 4 | 4.0 | 143 |
| 10 | ABC Tours Dubai | 41 | 14 | 13 | 11 | – | 3 | 1 | 13 | 1 | 4.9 | 1,100 |
| 11 | Dubai Private Tour | 27 | 10 | 8 | 4 | 3 | 6 | 1 | 5 | – | 4.9 | 340 |
| 12 | The Yellow Boats | 24 | 4 | 3 | 3 | 8 | 3 | 3 | 4 | – | 4.9 | 3,700 |
| 13 | Xclusive Yachts | 23 | 3 | 5 | 1 | 6 | 3 | 6 | 2 | – | 4.9 | 14,400 |
| 14 | Walks of Dubai DMC & Experiences | 21 | 10 | 21 | – | – | – | – | – | – | – | – |
| 15 | Frying Pan Adventures | 21 | 2 | 6 | 3 | 3 | 3 | 3 | 3 | – | 4.9 | 216 |
| 16 | Dubai by Foot | 18 | 6 | 9 | – | – | 1 | 5 | 3 | – | 4.9 | 171 |
| 17 | Trawey Tours | 18 | 6 | – | – | 2 | 11 | 1 | 4 | 1 | 5.0 | 3,300 |
| 18 | Regal Tours | 17 | 6 | – | 1 | 6 | 7 | 1 | 2 | 3 | 4.7 | 3,500 |
| 19 | Desert Fun Tourism | 16 | 8 | 15 | – | – | – | 1 | – | – | – | – |
| 20 | Gray Line | 16 | 7 | – | 2 | 13 | – | – | 1 | 2 | – | – |
| 21 | Arabia Horizons Tours | 15 | 6 | – | – | 5 | 4 | 4 | 2 | 4 | 4.9 | 1,400 |
| 22 | DMC Arabia Tourism | 14 | 7 | – | 1 | 6 | 2 | 1 | 4 | 1 | – | – |
| 23 | Alpha Tours | 13 | 6 | – | 7 | 1 | 3 | – | 2 | 2 | 4.8 | 17 |
| 24 | Sky Vacations | 12 | 4 | – | 3 | 6 | 2 | – | 1 | – | – | – |
| 25 | Heritage Express | 12 | 2 | 4 | 2 | 3 | – | 3 | – | – | – | – |
| 26 | NSB Tourism | 11 | 5 | – | – | 11 | – | – | – | 1 | – | – |
| 27 | Tabeer Tours | 10 | 5 | – | 1 | – | – | 7 | 2 | 1 | 4.8 | 4,600 |
| 28 | The Black Boats | 10 | 1 | 1 | 1 | 3 | – | 3 | 2 | – | 5.0 | 1,800 |
| 29 | Secret Food Tours | 10 | 1 | – | 3 | 3 | – | 1 | 3 | – | 5.0 | 17 |
| 30 | Dubai Relax Tours | 9 | 6 | 2 | – | 1 | 1 | 1 | 4 | 1 | 4.9 | 679 |
| 31 | Travco UAE | 9 | 5 | – | 4 | – | 5 | – | – | 2 | – | – |
| 32 | Emirates Tours & Safaris | 9 | 4 | – | – | 5 | 3 | 1 | – | 1 | – | – |
| 33 | DXB Tourisma | 9 | 3 | – | 1 | 4 | 4 | – | – | 2 | – | – |
| 34 | Daytur Dubai | 9 | 3 | – | 2 | 7 | – | – | – | 1 | – | – |
| 35 | VooTours Tourism | 9 | 2 | – | – | 3 | 6 | – | – | 1 | – | – |
| 36 | Seven Tours Dubai | 8 | 5 | – | – | 3 | – | 1 | 4 | 2 | 5.0 | 394 |
| 37 | Aajel Tourism | 8 | 3 | – | – | – | 8 | – | – | 1 | – | – |
| 38 | Sky Walker Yachts | 8 | 3 | 8 | – | – | – | – | – | – | – | – |
| 39 | Navita Tours | 8 | 2 | – | – | 4 | 3 | 1 | – | – | 4.2 | 71 |
| 40 | Fun Tours Dubai | 7 | 5 | – | 3 | – | – | 3 | 1 | – | 4.9 | 1,100 |
| 41 | DXB Tours | 7 | 5 | 7 | – | – | – | – | – | – | – | – |
| 42 | GoTripx Tours | 7 | 4 | – | – | – | – | 4 | 3 | – | 5.0 | 12 |
| 43 | Dubai Private Adventure | 7 | 3 | 5 | – | – | – | – | 2 | – | 4.9 | 389 |
| 44 | Balloon Adventures Dubai | 7 | 2 | – | – | 3 | 3 | 1 | – | – | – | – |
| 45 | Love Boats UAE | 7 | 1 | 2 | 3 | – | – | – | 2 | – | 4.9 | 1,100 |
| 46 | Skyland Tourism | 6 | 3 | – | 1 | 1 | 2 | – | 2 | – | – | – |
| 47 | Efficient Tourism | 6 | 3 | – | 2 | 2 | 2 | – | – | – | – | – |
| 48 | Arooha Tours UAE | 6 | 3 | – | 1 | – | – | – | 5 | 1 | 5.0 | 250 |
| 49 | Charlie the Traveler | 6 | 3 | – | 3 | 3 | – | – | – | – | – | – |
| 50 | Vego Tours | 6 | 3 | – | 2 | 4 | – | – | – | – | – | – |
| 51 | Travel Fube | 6 | 3 | – | – | – | 6 | – | – | 1 | – | – |
| 52 | Go Dubai Desert Safari Tours | 6 | 2 | – | – | 3 | 3 | – | – | 1 | – | – |
| 53 | Khat Tours and Safaris | 6 | 2 | 3 | – | 3 | – | – | – | – | – | – |
| 54 | Tripventura UAE | 6 | 2 | – | – | – | 6 | – | – | – | – | – |
| 55 | Oscar Knight Tours | 5 | 4 | 5 | – | – | – | – | – | – | – | – |
| 56 | Arabian Nights Tours | 5 | 3 | 2 | – | 1 | – | 2 | – | – | 4.1 | 426 |
| 57 | Desert Safaris Dubai | 5 | 3 | – | – | – | – | 5 | – | 2 | 4.9 | 2,300 |
| 58 | Emirates Adventure | 5 | 3 | 5 | – | – | – | – | – | – | – | – |
| 59 | Arabian Safari Royal | 5 | 2 | – | – | 3 | 2 | – | – | – | – | – |
| 60 | Tourmate Tours | 5 | 2 | – | – | – | 3 | – | 2 | 1 | – | – |
| 61 | Dream Journey | 5 | 1 | – | – | 2 | 3 | – | – | – | – | – |
| 62 | Nanje Yachts & Boat Rental | 5 | 1 | – | 2 | 3 | – | – | – | – | – | – |
| 63 | Nomads Tourism | 5 | 1 | – | 3 | – | – | – | 2 | – | – | – |
| 64 | Serene Yachts | 5 | 1 | – | 2 | 3 | – | – | – | – | – | – |
| 65 | STM Tours | 4 | 3 | – | 1 | 2 | – | – | 1 | 1 | – | – |
| 66 | Sharaf Travel | 4 | 3 | – | 1 | 3 | – | – | – | 1 | – | – |
| 67 | Emirates Desert Tours | 4 | 3 | – | – | 4 | – | – | – | 1 | – | – |
| 68 | Siyyad Khan Tourism | 4 | 3 | – | – | – | – | – | 4 | – | 4.8 | 200 |
| 69 | Wingbuddy | 4 | 3 | – | – | 4 | – | – | – | 1 | – | – |
| 70 | Lotus Mega Yacht | 4 | 2 | – | – | 2 | – | 1 | 1 | – | 4.4 | 678 |
| 71 | Adventure Experience Tourism | 4 | 2 | – | – | – | 3 | – | 1 | 1 | 5.0 | 885 |
| 72 | One Click Tourism | 4 | 2 | – | – | 3 | – | – | 1 | – | – | – |
| 73 | SNTTA Travel | 4 | 2 | – | – | 1 | 3 | – | – | 1 | – | – |
| 74 | Ammar Tours | 4 | 2 | – | – | 4 | – | – | – | – | – | – |
| 75 | Arabian Destination Tourism | 4 | 2 | – | – | – | 4 | – | – | 1 | – | – |
| 76 | Alexandra Dhow Cruise | 4 | 1 | 3 | – | – | – | – | 1 | – | – | – |
| 77 | Dubai Travel Agent | 4 | 1 | – | – | – | 3 | – | 1 | – | 4.4 | 82 |
| 78 | Insiders Tourism | 4 | 1 | – | 1 | – | 3 | – | – | – | – | – |
| 79 | Pinoy Tourism and Travels | 4 | 1 | – | – | 3 | 1 | – | – | – | – | – |
| 80 | Royal Arabian Travel Company | 4 | 1 | 1 | 3 | – | – | – | – | – | – | – |
| 81 | Sougat Tourism | 4 | 1 | – | – | 3 | – | – | 1 | – | – | – |
| 82 | Jashan Tourism | 3 | 3 | – | – | 1 | – | – | 2 | – | 4.9 | 1,300 |
| 83 | RAH Tourism | 3 | 3 | – | – | – | – | 1 | 2 | – | 4.5 | 729 |
| 84 | Kabayan Dubai | 3 | 3 | – | – | – | – | – | 3 | – | 2.3 | 8 |
| 85 | Spark Limo Tourism | 3 | 3 | – | – | – | – | – | 3 | – | 5.0 | 6 |
| 86 | Travtur | 3 | 3 | 3 | – | – | – | – | – | – | – | – |
| 87 | Eureka Tourism | 3 | 2 | – | – | – | – | 1 | 2 | – | 4.9 | 232 |
| 88 | Sonara Camp | 3 | 2 | 2 | – | – | – | – | 1 | – | – | – |
| 89 | Emirates Tours | 3 | 2 | – | – | 3 | – | – | – | – | – | – |
| 90 | Go Kite Travel & Tours | 3 | 2 | – | – | – | – | 3 | – | – | 4.8 | 3,000 |
| 91 | Parmar Tourism | 3 | 2 | – | – | – | – | – | 3 | – | 4.1 | 128 |
| 92 | Sunspire Tourism | 3 | 2 | – | 3 | – | – | – | – | – | – | – |
| 93 | Two Continents | 3 | 2 | – | – | – | – | – | 3 | – | 5.0 | 1,700 |
| 94 | Wander with Nada | 3 | 2 | 3 | – | – | – | – | – | – | – | – |
| 95 | Desert Trip Tourism | 3 | 1 | – | 1 | – | 2 | – | – | – | – | – |
| 96 | ZU Tours | 3 | 1 | – | – | 1 | – | – | 2 | – | 5.0 | 2 |
| 97 | 57 Safari | 3 | 1 | – | – | – | 3 | – | – | – | – | – |
| 98 | Capture Desert | 3 | 1 | – | – | 3 | – | – | – | – | – | – |
| 99 | Dubai Explorer Tours | 3 | 1 | – | – | – | 3 | – | – | – | – | – |
| 100 | Dubai Guide Tours | 3 | 1 | – | – | – | 3 | – | – | – | – | – |
| 101 | Dubai Luxury Tours | 3 | 1 | – | – | – | 3 | – | – | – | – | – |
| 102 | ESA Tours | 3 | 1 | – | – | – | 3 | – | – | – | – | – |
| 103 | Explorer Tours | 3 | 1 | – | – | – | 3 | – | – | – | – | – |
| 104 | Nara Desert Escapes | 3 | 1 | – | – | – | 3 | – | – | – | – | – |
| 105 | Only Tourism | 3 | 1 | 3 | – | – | – | – | – | – | – | – |
| 106 | Red Dune Tourism | 3 | 1 | – | – | 3 | – | – | – | – | – | – |
| 107 | Royal Eagle Tourism | 3 | 1 | – | – | – | 3 | – | – | – | – | – |
| 108 | Sky & Sand Tours | 3 | 1 | – | – | – | 3 | – | – | – | – | – |
| 109 | Smart Friend Travels and Tourism | 3 | 1 | – | – | – | 3 | – | – | – | – | – |
| 110 | New Horizon Travel and Tours | 2 | 2 | – | – | – | – | 1 | 1 | – | 4.4 | 120 |
| 111 | Al Khayma Camp Experiences | 2 | 2 | – | 2 | – | – | – | – | – | – | – |
| 112 | Dubriani Yachts | 2 | 2 | 2 | – | – | – | – | – | – | – | – |
| 113 | Hero Balloon Flights | 2 | 2 | 2 | – | – | – | – | – | – | – | – |
| 114 | Hero OdySea | 2 | 2 | – | – | – | – | 2 | – | – | 4.7 | 236 |
| 115 | Jacada Travel | 2 | 2 | – | – | – | – | – | 2 | – | – | – |
| 116 | True Blue Travel Dubai | 2 | 2 | – | – | – | – | – | 2 | – | 4.9 | 477 |
| 117 | Abdain Transport | 2 | 1 | – | – | – | – | 2 | – | – | 5.0 | 4 |
| 118 | Agate Travel | 2 | 1 | – | – | – | 2 | – | – | – | – | – |
| 119 | Amazon Tours UAE | 2 | 1 | – | – | 2 | – | – | – | – | – | – |
| 120 | Amigo Adventures Tourism | 2 | 1 | 2 | – | – | – | – | – | – | – | – |
| 121 | Arabian Escapes | 2 | 1 | – | – | – | – | – | 2 | – | 3.8 | 49 |
| 122 | Areeba Tourism | 2 | 1 | 2 | – | – | – | – | – | – | – | – |
| 123 | Citron Tours | 2 | 1 | – | – | – | – | – | 2 | – | 4.9 | 400 |
| 124 | City One Tourism & Travels | 2 | 1 | – | – | – | 2 | – | – | – | – | – |
| 125 | Desert Adventures Tourism | 2 | 1 | – | – | – | 2 | – | – | – | – | – |
| 126 | Desert Safari Deals | 2 | 1 | – | – | – | – | – | 2 | – | 4.9 | 496 |
| 127 | Desert Safari Travels | 2 | 1 | 2 | – | – | – | – | – | – | – | – |
| 128 | Desert Tigers Tourism | 2 | 1 | – | – | – | – | – | 2 | – | 5.0 | 372 |
| 129 | Destivo Tours and Travels | 2 | 1 | – | – | 2 | – | – | – | – | – | – |
| 130 | Dubai Travel Tourism | 2 | 1 | – | – | 2 | – | – | – | – | – | – |
| 131 | JTH Tourism | 2 | 1 | – | 2 | – | – | – | – | – | – | – |
| 132 | Kite Star Tourism | 2 | 1 | – | – | – | – | – | 2 | – | 4.7 | 155 |
| 133 | Petra Travel & Tourism | 2 | 1 | – | – | – | 2 | – | – | – | – | – |
| 134 | Ramses Tours | 2 | 1 | – | – | 2 | – | – | – | – | – | – |
| 135 | Red Desert Safari Tour | 2 | 1 | – | – | – | – | 2 | – | – | 5.0 | 18 |
| 136 | Sahara Adventure Tours | 2 | 1 | – | – | 2 | – | – | – | – | – | – |
| 137 | Supernova Yachts Charter | 2 | 1 | – | 2 | – | – | – | – | – | – | – |
| 138 | Tripscape Adventures | 2 | 1 | – | – | – | – | – | 2 | – | – | – |
| 139 | Unique Desert Tourism | 2 | 1 | – | – | – | – | – | 2 | – | 4.6 | 418 |
Questions: how many of the 20 questions name the business. Guides: how many of the 13 guides we opened list it. Rating and reviews: as Google's AI showed them, October 2026. A dash means none, or not shown.
Platinum Heritage leads best-overall questions with 61%, and the two tie on shortlists and comparisons. Rayna Tours, #3, leads price questions with 56%.
What are the best tour operators in Dubai?
Best overallWhich tour operators in Dubai are the top choices for visitors?
Best overallWhich tour operators in Dubai are the most trusted?
TrustedWhich tour operators in Dubai have the best reviews?
TrustedWhich tour operators in Dubai have the best reputation?
TrustedWhich tour operators in Dubai are best for a desert safari?
ServicesWhich tour operators in Dubai are best for a city tour?
ServicesWhich tour operators in Dubai are best for a boat tour?
ServicesWhich tour operators in Dubai are best for a food tour?
ServicesWhich tour operators in Dubai are best for a private tour?
ServicesWhich tour operators in Dubai are best for families with children?
Best overallWhich tour operators in Dubai are best for couples?
Best overallWhich tour operators in Dubai offer good value for money?
PriceWhich tour operators in Dubai offer affordable group tours?
PriceWhich tour operators in Dubai offer premium experiences?
PriceWhich tour operators in Dubai should I compare for a day trip?
CompareWhich tour operators in Dubai should I shortlist for a cultural tour?
CompareWhich tour operators based in Dubai offer guided tours?
Dubai-basedWhich tour operators operating in Dubai offer evening tours?
Dubai-basedWhich tour operators in Dubai are best for first-time visitors?
Best overallThe top 14, and any business further down that leads a type. A framed cell marks the leader of that type.
| # | Business | Best overall90 answers | Trusted54 answers | Services90 answers | Price54 answers | Compare36 answers | Dubai-based36 answers |
|---|---|---|---|---|---|---|---|
| 1 | Arabian Adventures | 58% | 65% | 43% | 44% | 50% | 47% |
| 2 | Platinum Heritage | 61% | 57% | 30% | 33% | 50% | 28% |
| 3 | Rayna Tours | 40% | 43% | 27% | 56% | 28% | 33% |
| 4 | OceanAir Travels | 33% | 48% | 16% | 22% | 44% | 17% |
| 5 | Big Bus Tours Dubai | 27% | 17% | 13% | 17% | 17% | 14% |
| 6 | Travel Saga Tourism | 33% | 9% | 2% | 20% | 17% | 28% |
| 7 | Mayra Tours | 21% | 11% | 11% | 13% | 28% | 19% |
| 8 | Roar Adventure Tourism | 24% | 28% | 10% | 17% | 3% | 8% |
| 9 | Orient Tours | 17% | 17% | 7% | 7% | 28% | 17% |
| 10 | ABC Tours Dubai | 16% | 30% | 3% | 7% | – | 11% |
| 11 | Dubai Private Tour | 6% | 4% | 16% | 2% | 8% | 6% |
| 12 | The Yellow Boats | – | 2% | 20% | – | 6% | 8% |
| 13 | Xclusive Yachts | 7% | – | 17% | 4% | – | – |
| 14 | Walks of Dubai DMC & Experiences | 8% | 9% | 6% | – | 6% | 6% |
Gemini puts Rayna Tours first, Google AI Mode Platinum Heritage and AI Overviews Travel Saga Tourism. Gemini also has 9 of the overall top 10 in its own top 10, the most.
ChatGPTAnswers of 60
GeminiAnswers of 60
Google AI ModeAnswers of 60
Google AI OverviewsAnswers of 60
ClaudeAnswers of 60
PerplexityAnswers of 60
Guides are pages like "the best tour operators in Dubai" that AI cites. Arabian Adventures is on 8 of the 13 we opened, the most. Of the 139 operators, 101 are on none.
The 139 businesses named in two answers or more, grouped by how many of the 13 guides we opened list them
A filled dot means the guide names the business. Guides are numbered from the most cited.
| # | Business | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | Listed on |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Arabian Adventures | 8 of 13 | |||||||||||||
| 2 | Platinum Heritage | 7 of 13 | |||||||||||||
| 3 | Rayna Tours | 7 of 13 | |||||||||||||
| 4 | OceanAir Travels | 6 of 13 | |||||||||||||
| 5 | Big Bus Tours Dubai | 2 of 13 | |||||||||||||
| 6 | Travel Saga Tourism | 3 of 13 | |||||||||||||
| 7 | Mayra Tours | 2 of 13 | |||||||||||||
| 8 | Roar Adventure Tourism | 4 of 13 | |||||||||||||
| 9 | Orient Tours | 4 of 13 | |||||||||||||
| 10 | ABC Tours Dubai | 1 of 13 | |||||||||||||
| 11 | Dubai Private Tour | 0 of 13 | |||||||||||||
| 12 | The Yellow Boats | 0 of 13 |
Five of these 14 operators are named at least twice as often by Google's AI as by the chat assistants. Roar Adventure Tourism is the reverse: 23% in the chat assistants, 3% in Google's AI.
Share of answers that name the business. Reviews and ratings as Google's AI showed them, October 2026.
The Yellow Boats, Xclusive Yachts and The Black Boats are named for 4 questions or fewer. Tabeer Tours gets all but one of its answers from Google's AI.
All six tools name it, most often when asked about a private tour. No guide we opened lists it, though many of its answers cite its own site.
It comes up mostly when people ask about a boat tour. No guide we opened lists it.
It has the most Google reviews of any operator here, yet it comes up only for boat tours, couples and premium trips.
Of the chat assistants, only Gemini names it, and just once. Most of its answers come from best-overall questions.
All of its answers come from one question, about boat tours. No guide we opened lists it.
ChatGPT, Claude and Perplexity never name it. Gemini and Google's AI do, and no guide we opened lists it.
Booking site tripadvisor.com is cited most, in 134 answers. Operators wrote five of the 13 guides we opened, among them the two cited most.
Google's own search and map pages are cited in 54 answers, and are left out of the chart.
We asked every question three times in each AI tool. When a tool named a business in one of the three answers, we checked whether it named it in the other two as well. For the top 3 tour operators that happened 64% of the time; for the tour operators ranked #11 to #24, 49%.
named again when the same question is asked again
the same measure, further down the ranking
The Yellow Boats (#12)
100% means that every time a tool named the business for a question, it named it in all three answers. At 50% it named it in two of the three, on average; at 0%, in one only. Least often: Alpha Tours (#23), 22%.
We asked ChatGPT, Gemini, Google AI Mode, Google AI Overviews, Claude and Perplexity 20 questions that customers ask when they choose tour operators in Dubai, three times each, from 16 to 21 October 2026: 360 answers. A business counts once in each answer that names it, wherever it is named. Businesses named in at least two answers are ranked. The ranking records what the AI tools said; it does not rate quality and is not an endorsement.
How to cite: Lunasol, Dubai AI Visibility Report Q4 2026, Tour & Experience Operators. https://lunasol.ae/dubai-ai-visibility-report/tour-operators
