ChatGPT
8 of 10 in the overall top 10- Deloitte36
- KPMG Lower Gulf34
- BDO UAE34
- PwC33
- Grant Thornton UAE32
- EY31
- Crowe UAE28
- BCL Globiz28
- RSM UAE21
- HLB HAMT20
Answers of 60
Deloitte is the accounting firm AI names most in Dubai: in 259 of 360 answers (72%) from ChatGPT, Gemini, Google AI Mode, Google AI Overviews, Claude and Perplexity, asked 16 to 21 October 2026.
Deloitte is named in 259 of 360 answers, 10 more than EY and KPMG Lower Gulf, tied at 249. In all, 118 firms are named twice or more.
20 questions, three times each, in six AI tools
named in two answers or more
name Deloitte
of the 264 businesses AI named came up in one answer only
Every business named in two answers or more, most named first. Each AI tool gave 60 answers; its column shows how many of them name the business.
Share of the 3,854 mentions of businesses named in two answers or more, by place in the ranking
| Chat assistants | Google's AI | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # | Business | Answers | Questions | Guides | Rating | Reviews | ||||||
| 1 | Deloitte | 259 | 19 | 36 | 46 | 54 | 34 | 50 | 39 | 7 | – | – |
| 2 | EY | 249 | 20 | 31 | 43 | 55 | 34 | 50 | 36 | 9 | – | – |
| 3 | KPMG Lower Gulf | 249 | 20 | 34 | 44 | 56 | 36 | 50 | 29 | 11 | – | – |
| 4 | PwC | 241 | 20 | 33 | 43 | 55 | 34 | 50 | 26 | 11 | – | – |
| 5 | BDO UAE | 211 | 19 | 34 | 41 | 52 | 35 | 32 | 17 | 7 | – | – |
| 6 | Grant Thornton UAE | 196 | 18 | 32 | 36 | 49 | 32 | 26 | 21 | 11 | – | – |
| 7 | Farahat & Co | 188 | 20 | 17 | 34 | 46 | 16 | 45 | 30 | 6 | 4.7 | 130 |
| 8 | Crowe UAE | 157 | 20 | 28 | 28 | 46 | 20 | 16 | 19 | 6 | – | – |
| 9 | HLB HAMT | 111 | 20 | 20 | 20 | 25 | 23 | 12 | 11 | 6 | – | – |
| 10 | NR Doshi & Partners | 109 | 19 | 4 | 23 | 36 | 6 | 28 | 12 | 3 | 4.8 | 10 |
| 11 | RSM UAE | 106 | 19 | 21 | 12 | 42 | 20 | 4 | 7 | 6 | – | – |
| 12 | KGRN Chartered Accountants | 96 | 19 | 12 | 12 | 11 | 17 | 14 | 30 | 4 | 5.0 | 2,100 |
| 13 | JAXA Chartered Accountants | 96 | 18 | 14 | 7 | 10 | 20 | 20 | 25 | 4 | 5.0 | 23 |
| 14 | PKF UAE | 94 | 17 | 6 | 15 | 23 | 9 | 20 | 21 | 5 | 4.8 | 37 |
| 15 | BCL Globiz | 93 | 17 | 28 | 13 | 21 | 26 | 1 | 4 | 3 | 5.0 | 164 |
| 16 | Baker Tilly | 81 | 18 | 12 | 9 | 26 | 7 | 22 | 5 | 5 | 5.0 | 33 |
| 17 | Charles & Darwish Associates | 78 | 17 | 4 | 13 | 22 | 11 | 12 | 16 | 4 | – | – |
| 18 | Shuraa Tax Accounting & Auditing | 77 | 18 | 19 | 7 | 20 | 10 | 15 | 6 | 1 | 4.9 | 630 |
| 19 | Jitendra Chartered Accountants | 64 | 18 | 15 | 17 | 13 | 4 | 4 | 11 | 2 | – | – |
| 20 | A&A Associate | 61 | 17 | – | 2 | 18 | 13 | 1 | 27 | 1 | 4.6 | 2,500 |
| 21 | Forvis Mazars | 55 | 15 | 15 | 15 | 6 | 13 | 4 | 2 | 5 | – | – |
| 22 | Saif Chartered Accountants | 41 | 15 | 4 | 9 | 10 | 3 | 1 | 14 | 2 | 4.9 | 75 |
| 23 | CLA Emirates | 40 | 13 | 19 | 3 | 5 | 7 | 2 | 4 | 2 | – | – |
| 24 | RBS Auditors | 38 | 13 | – | 5 | 14 | 17 | – | 2 | 1 | 4.9 | 64 |
| 25 | Abdulla Al Mulla Auditing & Accounting | 37 | 11 | – | 6 | 19 | 9 | – | 3 | 1 | 4.9 | 55 |
| 26 | Kreston Menon | 35 | 12 | 10 | 2 | 6 | 4 | 2 | 11 | 2 | – | – |
| 27 | BMS Auditing | 35 | 10 | – | 8 | 6 | 16 | 1 | 4 | 1 | – | – |
| 28 | Emirates Chartered Accountants Group | 33 | 16 | – | 6 | 13 | 6 | – | 8 | 3 | – | – |
| 29 | RVG Chartered Accountants | 33 | 14 | 13 | 7 | 1 | 3 | 1 | 8 | 1 | 4.9 | 638 |
| 30 | Xact Auditing of Accounts | 33 | 14 | 4 | 3 | 5 | 17 | 1 | 3 | 2 | – | – |
| 31 | Ethics Plus Public Accountants | 30 | 13 | 1 | 12 | 9 | 6 | – | 2 | – | 4.8 | 100 |
| 32 | Kudos PRS Chartered Accountants | 30 | 11 | – | 8 | 17 | 4 | – | 1 | – | – | – |
| 33 | ebs Chartered Accountants | 28 | 16 | – | 15 | 6 | 1 | 1 | 5 | 1 | 5.0 | 41 |
| 34 | Osome | 27 | 12 | – | 2 | 16 | 9 | – | – | 1 | – | – |
| 35 | Swift Audit & Advisory | 27 | 10 | – | 6 | 12 | 8 | – | 1 | – | – | – |
| 36 | Finanshels | 26 | 9 | 4 | 3 | 3 | 15 | – | 1 | – | – | – |
| 37 | Flyingcolour | 24 | 9 | 2 | 5 | 10 | 7 | – | – | – | – | – |
| 38 | AMCA Auditing | 21 | 12 | – | 4 | – | – | 2 | 15 | – | 4.7 | 215 |
| 39 | Aviaan Accounting | 21 | 9 | – | 6 | 2 | 5 | 8 | – | 1 | 4.6 | 25 |
| 40 | KBA Accounting | 21 | 6 | – | 5 | – | 12 | 2 | 2 | 1 | – | – |
| 41 | Reyson Badger | 19 | 14 | – | 15 | 1 | – | 2 | 1 | – | – | – |
| 42 | UHY James | 19 | 8 | 7 | 1 | 2 | 8 | – | 1 | 1 | – | – |
| 43 | CreativeZone Tax & Accounting | 19 | 6 | – | 1 | 8 | 8 | – | 2 | 2 | 4.9 | 117 |
| 44 | Right Way Accounting & Auditing | 17 | 8 | 15 | 2 | – | – | – | – | 1 | – | – |
| 45 | Escrow Consulting Group | 16 | 8 | – | 6 | 5 | 3 | – | 2 | – | – | – |
| 46 | ads International Auditors | 15 | 6 | 6 | 1 | – | 8 | – | – | – | – | – |
| 47 | Fastlane Accounting and Tax Consultancy | 13 | 6 | 10 | 3 | – | – | – | – | – | – | – |
| 48 | Spectrum Auditing | 12 | 9 | 2 | 1 | – | – | 4 | 5 | – | 4.9 | 137 |
| 49 | Tulpar Global Taxation | 12 | 6 | 1 | 3 | 3 | 5 | – | – | – | – | – |
| 50 | Gulf Tax Accounting Group | 10 | 7 | – | 8 | 2 | – | – | – | 1 | – | – |
| 51 | Taskmaster | 10 | 6 | – | 4 | 4 | – | 1 | 1 | – | – | – |
| 52 | IMC Group | 10 | 3 | – | 3 | 7 | – | – | – | – | – | – |
| 53 | Alchemist Accounting & Auditing Firms in Dubai | 9 | 8 | 4 | 4 | – | – | 1 | – | – | – | – |
| 54 | Kloudac | 9 | 6 | 1 | – | 2 | 2 | 1 | 3 | – | – | – |
| 55 | FMJ Accounting and Tax Consultants | 9 | 5 | 9 | – | – | – | – | – | – | – | – |
| 56 | Moore | 8 | 5 | 2 | 1 | 3 | 2 | – | – | – | – | – |
| 57 | AL Wahat Accounting & Bookkeeping | 7 | 5 | 4 | 3 | – | – | – | – | – | – | – |
| 58 | Excellence Auditing | 7 | 4 | 1 | – | – | 5 | – | 1 | – | – | – |
| 59 | RFZ Accounting | 6 | 4 | – | 2 | – | 3 | – | 1 | – | 4.9 | 32 |
| 60 | InZone | 6 | 3 | 1 | 1 | 4 | – | – | – | – | – | – |
| 61 | Paul & Hassan Chartered Accountants | 6 | 3 | – | 1 | 4 | 1 | – | – | – | – | – |
| 62 | Nexia | 5 | 4 | 1 | – | 2 | 2 | – | – | 2 | – | – |
| 63 | Sokrab UAE | 5 | 4 | – | 3 | 2 | – | – | – | – | – | – |
| 64 | Bestax Chartered Accountants | 5 | 3 | – | 2 | – | 3 | – | – | 1 | – | – |
| 65 | Oncount | 5 | 2 | – | 2 | 3 | – | – | – | – | – | – |
| 66 | Avyanco | 5 | 2 | – | – | 5 | – | – | – | – | – | – |
| 67 | MBG Corporate Services | 5 | 2 | – | 5 | – | – | – | – | – | – | – |
| 68 | Smart Zone Tax and Accounting | 5 | 2 | – | – | – | 5 | – | – | – | – | – |
| 69 | SGA World Auditing Accounting | 4 | 4 | – | 4 | – | – | – | – | – | – | – |
| 70 | Zaidi Accountants | 4 | 3 | – | 1 | 1 | – | 2 | – | – | 5.0 | 3 |
| 71 | Sol.online Accounting and Bookkeeping | 4 | 2 | – | 1 | – | 3 | – | – | – | – | – |
| 72 | First Idea Consultant | 4 | 2 | – | – | – | – | 4 | – | – | 4.9 | 73 |
| 73 | Al Burhan Accounting and Taxation | 3 | 3 | 1 | 2 | – | – | – | – | – | – | – |
| 74 | Capital Plus Auditing of Accounts | 3 | 3 | – | 2 | 1 | – | – | – | – | – | – |
| 75 | Elevate Accounting & Auditing | 3 | 3 | – | 1 | 2 | – | – | – | – | – | – |
| 76 | Virtual Accountants | 3 | 3 | – | 2 | 1 | – | – | – | – | – | – |
| 77 | Algorithm Accounting And Consultancy | 3 | 3 | – | 3 | – | – | – | – | – | – | – |
| 78 | Ecovis JRB | 3 | 2 | 1 | – | – | – | 1 | 1 | – | – | – |
| 79 | Asad Abbas & Co | 3 | 2 | 1 | – | 2 | – | – | – | – | – | – |
| 80 | CoCountant | 3 | 2 | – | 1 | 2 | – | – | – | – | – | – |
| 81 | Elite Accountax | 3 | 2 | – | 2 | 1 | – | – | – | – | – | – |
| 82 | Profitz Advisory | 3 | 2 | – | 2 | 1 | – | – | – | – | – | – |
| 83 | Risians Accounting | 3 | 2 | – | – | 2 | – | – | 1 | – | 5.0 | 6 |
| 84 | Alya Auditors | 3 | 2 | – | – | 3 | – | – | – | – | – | – |
| 85 | SPK Auditors & Accountants | 3 | 2 | – | – | – | – | – | 3 | – | 5.0 | 41 |
| 86 | LEAF Associates Accounting Services | 3 | 1 | 2 | 1 | – | – | – | – | – | – | – |
| 87 | Moores Rowland | 3 | 1 | – | – | 2 | – | – | 1 | – | 5.0 | 1 |
| 88 | Concord Accounting | 3 | 1 | – | – | – | – | – | 3 | – | – | – |
| 89 | Mercans | 3 | 1 | – | – | 3 | – | – | – | – | – | – |
| 90 | Protax Business Consultants | 3 | 1 | – | – | – | 3 | – | – | – | – | – |
| 91 | QNA Auditing and Accounting | 3 | 1 | – | – | – | 3 | – | – | – | – | – |
| 92 | Rich Man Associate | 3 | 1 | – | – | – | 3 | – | – | – | – | – |
| 93 | TMF Group | 3 | 1 | – | – | – | 3 | – | – | – | – | – |
| 94 | Capella Tax Consultancy | 2 | 2 | 1 | 1 | – | – | – | – | – | – | – |
| 95 | Intellect Chartered Accountants | 2 | 2 | – | – | – | – | 1 | 1 | – | – | – |
| 96 | Abdelhamid & Co Certified Public Accountants & Auditors | 2 | 2 | – | – | – | – | – | 2 | – | – | – |
| 97 | Accountants4Less | 2 | 2 | – | 2 | – | – | – | – | – | – | – |
| 98 | AMA Audit Advisors | 2 | 2 | – | 2 | – | – | – | – | – | – | – |
| 99 | Essaar & Associates Chartered Accountants | 2 | 2 | – | 2 | – | – | – | – | – | – | – |
| 100 | Zenbooks | 2 | 2 | – | 2 | – | – | – | – | – | – | – |
| 101 | AFD | 2 | 1 | – | 1 | 1 | – | – | – | – | – | – |
| 102 | Alpha Equity Management Consultancy | 2 | 1 | – | 1 | 1 | – | – | – | – | – | – |
| 103 | Fame Advisory | 2 | 1 | – | 1 | – | – | – | 1 | – | – | – |
| 104 | Highmark Accountants & Consultants | 2 | 1 | – | 1 | – | – | – | 1 | – | 4.4 | 30 |
| 105 | IBISS & Co | 2 | 1 | – | – | – | – | 1 | 1 | – | – | – |
| 106 | Outsourced Payroll Solutions | 2 | 1 | – | 1 | – | – | 1 | – | – | – | – |
| 107 | SimplySolved | 2 | 1 | 1 | 1 | – | – | – | – | – | – | – |
| 108 | Al Saadi & Associates Auditing | 2 | 1 | 2 | – | – | – | – | – | – | – | – |
| 109 | ALM Tax Consultant | 2 | 1 | – | – | – | – | – | 2 | – | – | – |
| 110 | CSPzone | 2 | 1 | 2 | – | – | – | – | – | – | – | – |
| 111 | Emrys Global UAE | 2 | 1 | – | – | – | 2 | – | – | – | – | – |
| 112 | Essence Accounting | 2 | 1 | 2 | – | – | – | – | – | – | – | – |
| 113 | Hashtag Startup | 2 | 1 | – | – | 2 | – | – | – | – | – | – |
| 114 | KGC Accounting | 2 | 1 | – | – | – | – | – | 2 | – | – | – |
| 115 | Mubarak Al Ketbi (MAK) Auditing | 2 | 1 | – | – | – | – | – | 2 | – | 5.0 | 105 |
| 116 | Premier Brains | 2 | 1 | 2 | – | – | – | – | – | – | – | – |
| 117 | QRS Global Auditing of Accounts | 2 | 1 | – | – | – | 2 | – | – | – | – | – |
| 118 | Zyla Accountants | 2 | 1 | – | – | – | 2 | – | – | – | – | – |
Questions: how many of the 20 questions name the business. Guides: how many of the 15 guides we opened list it. Rating and reviews: as Google's AI showed them, October 2026. A dash means none, or not shown.
Deloitte leads on services, with 73%, and EY on Dubai-based ones, with 97%. Deloitte, EY and KPMG Lower Gulf are tied on trust questions, at 89%.
What are the best accounting, tax and audit firms in Dubai?
Best overallWhich accounting, tax and audit firms in Dubai are the top choices overall?
Best overallWhich accounting, tax and audit firms in Dubai are the most trusted?
TrustedWhich accounting, tax and audit firms in Dubai have the best reviews?
TrustedWhich accounting, tax and audit firms in Dubai have the best reputation?
TrustedWhich accounting, tax and audit firms in Dubai are best for small businesses?
Best overallWhich accounting, tax and audit firms in Dubai are best for startups?
Best overallWhich accounting, tax and audit firms in Dubai are best for bookkeeping?
ServicesWhich accounting, tax and audit firms in Dubai are best for preparing financial statements?
ServicesWhich accounting, tax and audit firms in Dubai are best for corporate tax returns?
ServicesWhich accounting, tax and audit firms in Dubai are best for VAT returns?
ServicesWhich accounting, tax and audit firms in Dubai are best for a company audit?
ServicesWhich accounting, tax and audit firms in Dubai are best for payroll?
ServicesWhich accounting, tax and audit firms in Dubai offer good value for small businesses?
PriceWhich accounting, tax and audit firms in Dubai are affordable for bookkeeping?
PriceWhich premium accounting, tax and audit firms in Dubai are best for large companies?
PriceWhich accounting, tax and audit firms in Dubai should I compare for VAT services?
CompareWhich accounting, tax and audit firms in Dubai should I shortlist for an annual audit?
CompareWhich accounting, tax and audit firms are based in Dubai?
Dubai-basedWhich accounting, tax and audit firms operate in Dubai and serve international businesses?
Dubai-basedThe top 14, and any business further down that leads a type. A framed cell marks the leader of that type.
| # | Business | Best overall72 answers | Trusted54 answers | Services108 answers | Price54 answers | Compare36 answers | Dubai-based36 answers |
|---|---|---|---|---|---|---|---|
| 1 | Deloitte | 68% | 89% | 73% | 39% | 78% | 94% |
| 2 | EY | 67% | 89% | 64% | 41% | 75% | 97% |
| 3 | KPMG Lower Gulf | 68% | 89% | 66% | 41% | 75% | 89% |
| 4 | PwC | 67% | 87% | 62% | 41% | 75% | 83% |
| 5 | BDO UAE | 60% | 72% | 49% | 28% | 78% | 92% |
| 6 | Grant Thornton UAE | 49% | 78% | 44% | 30% | 69% | 83% |
| 7 | Farahat & Co | 53% | 57% | 62% | 22% | 50% | 61% |
| 8 | Crowe UAE | 43% | 52% | 30% | 28% | 67% | 75% |
| 9 | HLB HAMT | 18% | 30% | 32% | 19% | 42% | 61% |
| 10 | NR Doshi & Partners | 38% | 43% | 28% | 13% | 11% | 50% |
| 11 | RSM UAE | 32% | 39% | 13% | 13% | 44% | 69% |
| 12 | KGRN Chartered Accountants | 26% | 26% | 26% | 13% | 31% | 47% |
| 13 | JAXA Chartered Accountants | 25% | 28% | 32% | 4% | 36% | 36% |
| 14 | PKF UAE | 28% | 39% | 21% | 2% | 25% | 56% |
Google AI Overviews has only 6 of them. Deloitte is first in ChatGPT, Gemini and AI Overviews, and Claude puts KPMG Lower Gulf first.
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Guides are the "top accounting firms in Dubai" articles AI cites. A typical firm on none of the 15 we opened is named in 3 answers. KPMG Lower Gulf, PwC and Grant Thornton UAE are on the most, 11 each.
The 118 businesses named in two answers or more, grouped by how many of the 15 guides we opened list them
A filled dot means the guide names the business. Guides are numbered from the most cited.
| # | Business | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | Listed on |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Deloitte | 7 of 15 | |||||||||||||||
| 2 | EY | 9 of 15 | |||||||||||||||
| 3 | KPMG Lower Gulf | 11 of 15 | |||||||||||||||
| 4 | PwC | 11 of 15 | |||||||||||||||
| 5 | BDO UAE | 7 of 15 | |||||||||||||||
| 6 | Grant Thornton UAE | 11 of 15 | |||||||||||||||
| 7 | Farahat & Co | 6 of 15 | |||||||||||||||
| 8 | Crowe UAE | 6 of 15 | |||||||||||||||
| 9 | HLB HAMT | 6 of 15 | |||||||||||||||
| 10 | NR Doshi & Partners | 3 of 15 | |||||||||||||||
| 11 | RSM UAE | 6 of 15 | |||||||||||||||
| 12 | KGRN Chartered Accountants | 4 of 15 |
The chat assistants name it in 14%. BCL Globiz goes the other way, with 37% of chat answers and 4% of Google's AI answers.
Share of answers that name the business. Reviews and ratings as Google's AI showed them, October 2026.
All five rank below the top 10. Google AI Mode names none of them, and two get every answer from the chat assistants.
None of the 15 guides lists it. Gemini and Claude give it most of its answers, and ChatGPT almost never names it.
None of the 15 guides lists it, and ChatGPT never names it. Claude gives it more than half of its answers.
No guide we opened lists it, and ChatGPT and Google AI Mode never name it. Claude gives it 12 of its 27 answers.
ChatGPT gives it almost all of its answers. Claude, Perplexity and Google's AI never name it.
Gemini gives it most of its answers. ChatGPT, Perplexity and Google's AI never name it.
Ten of the 16 sites shown are business websites. The #1's own site, deloitte.com, is cited in 33 answers.
Google's own search and map pages are cited in 51 answers and Gemini's redirect links, which hide the site they lead to, in 17; neither is in the chart.
We asked every question three times in each AI tool. When a tool named a business in one of the three answers, we checked whether it named it in the other two as well. For the top 3 accounting and audit firms that happened 78% of the time; for the accounting and audit firms ranked #11 to #24, 38%.
named again when the same question is asked again
the same measure, further down the ranking
Deloitte (#1)
100% means that every time a tool named the business for a question, it named it in all three answers. At 50% it named it in two of the three, on average; at 0%, in one only. Least often: Saif Chartered Accountants (#22), 18%.
We asked ChatGPT, Gemini, Google AI Mode, Google AI Overviews, Claude and Perplexity 20 questions that customers ask when they choose accounting and audit firms in Dubai, three times each, from 16 to 21 October 2026: 360 answers. A business counts once in each answer that names it, wherever it is named. Businesses named in at least two answers are ranked. The ranking records what the AI tools said; it does not rate quality and is not an endorsement.
How to cite: Lunasol, Dubai AI Visibility Report Q4 2026, Accounting, Tax & Audit Firms. https://lunasol.ae/dubai-ai-visibility-report/accounting-audit-firms