Launch a new business
Give your new company a clear message and recognisable identity before customers meet it on your website, social pages or sales materials.
Help customers understand your business and remember your brand.
Lunasol develops your brand message and visual identity, from the words that explain your offer to the logo, colours and design your customers see.
Give your new company a clear message and recognisable identity before customers meet it on your website, social pages or sales materials.
Bring your presentation up to date while keeping the elements customers already recognise and value.
Show how your business has developed when you add services, reach a new audience or prepare for expansion.
Make your main services or products easy to understand, with language that fits the people you want to reach.
Turn your real strengths into clear messages. Your approach, specialism or customer experience should be easy to recognise in how you present the business.
Use a consistent look and voice across the places where customers meet you, from a social post to a proposal.
We review your offer, intended customers and relevant competitors to define the direction for your brand.
We define your brand positioning: who you serve, what you offer and the real reasons customers should consider your business.
We develop the key messages and tone of voice that explain your business clearly. These give your company description, service introductions and future marketing a consistent direction.
We design the logo, colour palette, typography and supporting visual elements as a connected identity.
We show how the identity works in relevant everyday materials, such as social graphics, a business card or a presentation layout.
We prepare organised artwork and clear guidance for applying the identity consistently in future communications.
Clear colours, readable type and a consistent visual style help your website and social content look like the same business.
A clear company description and consistent presentation help your team introduce the offer in proposals and meetings.
Shared messages and design guidance give future campaigns a recognisable starting point, whether you are announcing a launch or promoting a service.
Your team can use the same messages, colours and design rules across everyday communications. The guidelines help a new designer or marketing partner continue the identity consistently.
We establish the audience, offer and commercial direction the brand needs to support.
We connect the key messages with a visual approach and explain the thinking behind it.
We develop the chosen direction and check it across the practical uses that matter to your business.
We organise the final brand assets and guidelines so the identity is ready to use.



Defines the audience, positioning and priorities that guide the work.
Creates the key messages and voice your business can use consistently.
Develops the visual identity and its practical applications.
Connects the work and keeps the project direction and updates clear.
Use your brand direction in ongoing content that introduces your business and gives customers reasons to stay interested.
Connect your brand message with a wider plan for content, advertising and customer enquiries.
We review your audience, offer and market, then develop positioning, key messages, logo design and visual identity. Practical applications, organised brand files and guidelines help your team use the identity consistently.
For a launch or a refresh, one main contact coordinates the work around your customers and the next stage of your business.
Everything you want to know before we get started.
Still have a question?The core work covers brand direction, messaging, visual identity and guidance for using the brand. Practical applications help show how the identity works in everyday communications.
Yes. Logo design is part of the visual identity, alongside colours, typography and supporting design elements.
Yes. We review the current identity and develop a direction that reflects the business today, with attention to the elements customers already recognise.
Yes. A branding project can improve your message and visual identity around an existing business name.
Yes. We develop key messages and a tone of voice, so your offer has a clear explanation as well as a consistent appearance.
We consider digital uses during design, including readable type, clear layouts and how the identity appears in social graphics.
They explain how to use your logo, colours, typography and voice. They give the people creating your materials a practical reference for keeping the brand consistent.
We provide organised brand assets and guidance for using the logo, colours, typography and voice. Practical examples show how the identity can work in the materials your business uses.
Tell us about your business and what you want to achieve. We’ll help you plan the next step.
One team. One point of contact.
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Talk to Lunasol about branding for your next stage of growth.