Help more businesses find and choose your company.
Reach the companies you want to work with and show why your team is the right choice. Lunasol brings together content, search, social media and advertising around your B2B sales goals.
We focus your marketing on the services, sectors and business needs you want to be known for. Your specialist knowledge and relevant work help a potential client understand why to include your company in their shortlist.
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Give buyers confidence in your expertise
Make your knowledge, approach and relevant work easy to understand. We create content that helps prospective clients assess what you can do for their business.
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Support the people making the decision
An owner, department lead and technical specialist may look for different answers. We organise your content so each can understand the offer and discuss it with colleagues.
Marketing that supports a considered purchase
A useful article can introduce your expertise. A company LinkedIn post can keep you familiar. A clear service page can help someone decide to contact you. We connect these pieces around the way your customers evaluate a supplier.
Show the value of what your company does
Professional and specialist services
Explain the work you handle, the clients it suits and your approach. Helpful commentary and practical service content can support enquiries for projects and ongoing support.
Technology and business solutions
Show how a company can use your solution, where it fits into daily work and what a buyer can explore next. We turn complex information into clear website content and video ideas while preserving the technical detail that matters.
Commercial suppliers and project businesses
Make your capabilities and areas of work easy to assess. Content can show the applications you support, real completed work and the information needed to begin a quotation or project discussion.
Give each person a reason to support the choice
For example, a company choosing an IT support provider may involve its director, operations team and technical staff. We can explain the value of ongoing support, how the service fits daily work and the systems the provider supports through connected service content.
A service page can explain the offer, while a practical article explores a question in more detail. Your prospective client has useful information to share with colleagues as they decide whether to arrange a discussion.
Put your expertise into content buyers can assess
Show how you approach the work
We explain your process and specialist knowledge in language your customers use. That can help a buyer compare providers for a project or ongoing service.
Make real projects useful to the next buyer
We turn a real project into a clear account of the client need, your approach and the documented outcome. Website content, posts or video can show prospective buyers how that experience relates to the work they want done.
Share a useful professional view
Practical commentary can help buyers understand an issue before they choose a supplier. We create content around your expertise and the decisions your customers face.
B2B digital marketing for your next commercial goal
Promote a specialist service
Build recognition around the work you want more of, with a clear service explanation and related content for the businesses that need it.
Enter another customer sector
Make your capabilities relevant to that sector's applications and buying questions. Your search content and company communication can support that introduction.
Build interest in ongoing support
Explain the value of a continuing service relationship, such as advisory support, managed business services or regular commercial supply. We make the offer easy to understand before the first discussion.
A focused mix of B2B marketing services
Our SEO services help buyers discover relevant service information through search. Content Marketing explains your offer and expertise through website copy, articles and visual content.
Social media management keeps selected company channels active, including LinkedIn when it fits the plan. Paid Ads supports focused acquisition campaigns on Google or Meta. We choose the mix around your market and priorities.
Your B2B marketing team
LukasAccount & Strategy Lead
ClaraContent & AI Search Specialist
DanielDesigner & Video Editor
ElenaVideo Producer & Videographer
LenaSocial Media & Meta Ads Specialist
SophieSearch Marketing Specialist
01Account Lead
Coordinates delivery and communication, giving your business one clear contact.
02Marketing and Strategy Lead
Sets priorities around the companies, services and sectors you want to grow.
03Content and Video Specialists
Research and create the written and visual material that explains your company's value.
04Social Media Specialist
Plans and manages company communication on the social channels in your service.
05Paid Ads and SEO Specialists
Manage the advertising and search work in your plan to help relevant buyers discover your business.
Specialist support that works with your team
Lunasol can provide writing, production, search or campaign expertise alongside your internal marketing team. For a broader programme, we coordinate those services around one set of business priorities.
Your service page, company posts and campaigns can explain the same strengths in different ways. One Account Lead keeps the work connected as priorities develop.
Monthly B2B marketing around commercial priorities
Choose what to promote next
We review your offer, target companies and current marketing. We organise the next priorities around the work you want to win, whether that is a service launch, a new sector or steady demand for an established offer.
Create content buyers can use
We plan topics and prepare the selected copy, posts, design or video. The content explains your expertise in a way that a buyer can understand and share internally.
Run the selected channels
Our specialists publish and manage the company social channels in your plan, develop search content or manage paid campaigns. Each channel has a clear job in the wider approach.
Review progress and refine the plan
We review relevant visibility, audience response and enquiry activity. Available information about the type of companies and work enquiring helps us decide what to improve next.
Start with the clients and work you want to attract
Lunasol researches your market and offer, sets the marketing priorities and creates a practical delivery plan. Our team prepares the content and runs the selected search, social or advertising work, with regular reviews of progress.
You get service content, company communication and the search or campaign work in your plan, coordinated by one Account Lead. We connect that work to your commercial goal: conversations about the right projects, interest from a new sector or enquiries for ongoing support.
01Can you help with a specialist or technical service?
Yes. We research the subject and organise the information around the buyer's decision. Our writers make the message clear while keeping the details that matter to a knowledgeable customer.
02Can we focus on a particular type of company?
Yes. Your priority sectors, company needs and relevant services guide the plan. The content and campaigns should help the right businesses recognise a fit.
03Is LinkedIn the main channel for every B2B company?
The right mix depends on your buyers. LinkedIn company content can support professional visibility; search can reach buyers researching a service; other social channels and advertising can support relevant offers. We recommend a role for each selected channel.
04Can you support a longer sales process?
Yes. Useful content and consistent company communication help buyers understand your expertise while they consider their options. We plan beyond the first enquiry, with material that supports an informed choice.
05Can you work with our internal marketing team?
Yes. Lunasol can provide selected specialist support or coordinate a broader plan. Your Account Lead keeps the work and communication organised.
06Do we need all your services at once?
We recommend the services that fit your current priorities. You can start with a focused area of work and develop the plan as your business needs change.
07How do you measure B2B marketing?
We review relevant visibility, content response and recorded enquiries. Where information is available, we also consider which services and types of companies are generating useful discussions. Enquiries, proposals and agreed contracts are assessed as different stages.
LET’S WORK TOGETHER
Your next chapter starts here.
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Explore more focused support
Our B2B SEO service focuses on organic search. LinkedIn marketing develops your company presence on that platform. Lead generation focuses on attracting service enquiries. This B2B marketing plan connects the services your company needs around its wider commercial goals.
Make your expertise easier for business buyers to choose
Talk to Lunasol about your priority services, target sectors and next stage of growth.